Work

You can’t build a reputation

on what you are

going to do.

Henry Ford

be an advocate of yourself.

make a decision, and make it the right decision.

Dia Simms

About | Dia

EXECUTIVE VICE PRESIDENT OF BLUE FLAME AGENCY

FORBES MAGAZINE 40 UNDER FORTY

ESSENCE MAGAZINE“LEADER OF THE NEW SCHOOL”

BOYS AND GIRLS CLUB OF HARLEM BOARD MEMBER

WOMEN’S OPPORTUNITY PROJECT INC. BOARD MEMBER

REAL SUPERSTARDOM

is THE COMBINATION OF REAL TALENT

REAL HARD WORK

Dia Simms

Dia Simms | Biography

DIA SIMMS HAS

GRABBED THE REIGNS

ON A FAST MOVING CAREER IN

ADVERTISING AND ENTERTAINMENT.

As the Executive Vice President of The Blue Flame Agency, Sean “Diddy” Combs’ advertising agency, Dia oversees the strategic execution of all brands under theHouse of Combs.She was also one of the architects of the marketing and advertising strategy to resurrect CÎROC Ultra Premium Vodka, a brand Combs shares with Diageo.

Early in her career, Dia was solicited to work with Combs when a position for Chief of Staff of his executive office opened. Originally offered the position of Combs’ assistant, she accepted even though never having been one. She quickly rose to the challenge, proving herself invaluable and was promoted four times within the first three years.

In her current role at Blue Flame, Dia works to ensure that brand marketing plans have a strong tactical paradigm. The Blue Flame Agency is supremely focused on delivering sales driven programming and connecting the consumer to their brands in lifestyle driven arenas. Under Dia’s leadership, Cîroc Ultra Premium Vodka has experienced over 1000% growth and The Blue Flame Agency has received several awards, including the coveted Diageo Golden Bar Award for ‘Best Spirits Advertising’ and Diageo’s Global Marketing Brilliance Award in 2011 as best ‘Synergy 360,’ and 2 2014 PRO Awards for best cause based and holiday themed campaigns.

Born in Monterey, California and raised in Queens, New York, Dia now commutes weekly from New York to her home in Atlanta, Georgia where she resides with her husband and daughter. Dia received a Bachelor’s degree in Psychology from Morgan State University, a Master’s degree in Management with a concentration in Contract Management from the Florida Institute of Technology and is Level-II Certified by the Defense Acquisition University. In 2010 Dia was named one of Forbes’ 40 Under Forty and was also named a Leader of the New School by Essence Magazine. Dia is actively involved with the Network for Teaching Entrepreneurship, provides entrepreneurial training to High School students and sits on the Board of the Boys and Girls Club of Harlem.

Whatever you do,

you should do it with feeling.

Yogi Berra

Look who’s talking| about Dia

effective strategies

a winning track record

that’s why when dia talks , people listen

Dia discusses her vitral marketing success and strategy with Stuart Varney on Fox Business’  Varney & Co

 

From the PYNK Magazine Watch Her Work series

 

Be not afraid of growing slowly.

be afraid only

of standing still.

Chinese Proverb

Contact | Dia

Get In Touch

let’s build a bridge

and help you

promote your business.

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    Sat: 10:00am → 2:30pm
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